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12 The Lost Spring - Strategic Marketing Plan



Situated on the Coromandel Peninsula, The Lost Spring is set to become New Zealand’s premier hot spring destination. The Lost Spring was 16 years in the making and is now open to New Zealand and the world. Campbell Consulting provided The Lost Spring with a Strategic Marketing Plan designed to assist with opening and marketing into the future.


  • Secondary and primary research for the domestic and international market
  • Competitive analysis
  • Core product definition
  • Market feasibility, target market development, pricing, seasonality strategy
  • Sustainable long-term direction
  • Brand and market positioning, marketing recommendations
  • Demand and financial model - an interactive business model
  • A sustainable tourism plan


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