Campbell Consulting



Home
Why?
Us
How?
Where
Contact Us
Projects
 
 




  Previous

Next  

01 02 03 04 05 06
07 08 09 10 11 12

11 Donovan’s Chocolates


  



Donovan's Chocolates are a family owned and operated New Zealand chocolate manufacturer.  The company has grown over a period of 20 years from a small chocolate manufacturer to having a respectable share of the New Zealand FMCG chocolate category.

Campbell Consulting, in partnership with Deloitte Hamilton, produced a Strategic Marketing Plan for Donovan's to move the company into a very competitive position both within the New Zealand chocolate industry and for export.  The Strategic Plan provided insight into:
  • Company structure
  • Product range and positioning
  • Product development
  • Distribution channels
  • Consumer research and KPIs
  • Branding and marketing
  • Company Values
  • Costing models
  • Market opportunities
  • Growth strategies


why  |  us  |  how  |  contact  |  projects  |  sites of interest  |  site map