Projects : Donovans :


11 Donovan’s Chocolates
	Donovan's Chocolates are a family owned and operated New Zealand chocolate manufacturer. The company has grown over a period of 20 years from a small chocolate manufacturer to having a respectable share of the New Zealand FMCG chocolate category. Campbell Consulting, in partnership with Deloitte Hamilton, produced a Strategic Marketing Plan for Donovan's to move the company into a very competitive position both within the New Zealand chocolate industry and for export. The Strategic Plan provided insight into: Company structure Product range and positioning Product development Distribution channels Consumer research and KPIs Branding and marketing Company Values Costing models Market opportunities Growth strategies

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11 Donovan’s Chocolates