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Campbell Consulting

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11 Donovan’s Chocolates


Donovan's Chocolates are a family owned and operated New Zealand chocolate manufacturer.  The company has grown over a period of 20 years from a small chocolate manufacturer to having a respectable share of the New Zealand FMCG chocolate category.

Campbell Consulting, in partnership with Deloitte Hamilton, produced a Strategic Marketing Plan for Donovan's to move the company into a very competitive position both within the New Zealand chocolate industry and for export.  The Strategic Plan provided insight into:
  • Company structure
  • Product range and positioning
  • Product development
  • Distribution channels
  • Consumer research and KPIs
  • Branding and marketing
  • Company Values
  • Costing models
  • Market opportunities
  • Growth strategies

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