We are currently developing a new website and will be upgrading this one soon.

If you are having trouble viewing sections of this site, please ensure you have Adobe Flash Player enabled on your browser. You can follow instructions on how to do this in Chrome here, or on Microsoft Edge here.

X




Campbell Consulting



Home
Why?
Us
How?
Where
Contact Us
Projects
 
 




  Previous

Next  

01 02 03 04 05 06
07 08 09 10 11 12

11 Donovan’s Chocolates


  



Donovan's Chocolates are a family owned and operated New Zealand chocolate manufacturer.  The company has grown over a period of 20 years from a small chocolate manufacturer to having a respectable share of the New Zealand FMCG chocolate category.

Campbell Consulting, in partnership with Deloitte Hamilton, produced a Strategic Marketing Plan for Donovan's to move the company into a very competitive position both within the New Zealand chocolate industry and for export.  The Strategic Plan provided insight into:
  • Company structure
  • Product range and positioning
  • Product development
  • Distribution channels
  • Consumer research and KPIs
  • Branding and marketing
  • Company Values
  • Costing models
  • Market opportunities
  • Growth strategies


why  |  us  |  how  |  contact  |  projects  |  sites of interest  |  site map