Located 30 minutes south east of Taupo, Poronui New Zealand is a hunting and fishing lodge set upon 16,000 acres of wilderness that is steeped in New Zealand history.
Campbell Consulting were contracted by new American owners Westervelt Corporation to produce a Strategic Marketing Plan that would position Poronui New Zealand amongst the finest hunting and fishing lodges in the world. This included outlining:
The unique inspiration behind the lodge and building on its current reputation
Changes to Poronui's core products and accommodation
Poronui's target markets here in New Zealand, the United States, and others internationally.
How Poronui can attract visitors year round including the lucrative conference market
Poronui's point of difference
Strategic recommendations on Poronui's marketing and branding