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Campbell Consulting

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10 Poronui Lodge



Located 30 minutes south east of Taupo, Poronui New Zealand is a hunting and fishing lodge set upon 16,000 acres of wilderness that is steeped in New Zealand history.

Campbell Consulting were contracted by new American owners Westervelt Corporation to produce a Strategic Marketing Plan that would position Poronui New Zealand amongst the finest hunting and fishing lodges in the world.  This included outlining:
  • The unique inspiration behind the lodge and building on its current reputation
  • Changes to Poronui's core products and accommodation
  • Poronui's target markets here in New Zealand, the United States, and others internationally.
  • How Poronui can attract visitors year round including the lucrative conference market
  • Poronui's point of difference
  • Strategic recommendations on Poronui's marketing and branding
  • Sustainable tourism practices

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