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08 Tourism Coromandel Strategic Review





In 2008, Campbell Consulting was commissioned by Thames-Coromandel District Council and Hauraki District Council to provide a strategic review  of the Coromandel’s regional tourism organisation (RTO). The primary purpose of this review was to assess  the importance of tourism to the Coromandel region, and the performance of Tourism Coromandel in attracting international and domestic tourists. This information was then used to determine appropriate council funding levels for the Coromandel RTO. The report included:
  • Benchmarking against other New Zealand RTOs
  • International and domestic visitor secondary research
  • RTO funding level comparisons
  • Funding recommendations
  • Economic benefit and employment
  • Organisational structure recommendations
  • Analysis of the success of events
  • Research with tourism operators
  • Council rating strategy

Photography by Andy Belcher / © Copyright Tourism Coromandel



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