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07 City of Sails Brand








Gordon Campbell created the brand the 'City of Sails' in the mid 1980’s. The brand has been in existence for 20 years as a major marketing tool for the city, internationally and domestically.


This is Auckland’s title and the City is known internationally as ‘City of Sails’. It has hosted two America’s Cup Events and Auckland today has more boats per capita than any other city in the world.

Campbell has gained considerable recognition in the marketplace and the media for creating the brand and extending the brand into businesses, tourism strategies and international markets.



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