Campbell Consulting



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04 Sky City Convention Centre & 350 Room Grande Hotel





This was a $100million development in CBD Auckland, New Zealand. The Sky City Auckland Convention Centre  opened late 2004 with the Grand Hotel opening June 2005.

Campbell Consulting was contracted as a high level strategic advisor by Sky City's Board to undertake:

Stage 1

  • Convention Industry and Major Events study
  • Market Analysis & Market Study
  • Competitive Analysis
  • Market Feasibility for the Convention Centre and Hotel
  • Financial Feasibility for the Convention Centre and Hotel
  • Conceptual Development


Stage 2

  • A major Impact Study. This work was undertaken to analyse the economic benefit for Sky City Ltd and Auckland City as a result of the new 1500 person Convention and Banquet Centre

 Stage 3

  • Branding, Marketing and Business Plan


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