Campbell Consulting was contracted in 2008 to conduct a hotel feasibility study for a major new resort hotel located within Hopper Development’s Whitianga Waterways.
The resort hotel will be the most significant feature of Whitianga Waterways as it will establish Whitianga as a resort hotel destination attracting an array of domestic visitors and international tourists.
Campbell Consulting produced;
A preliminary market feasibility for a hotel, including; the existing tourism market, Whitianga and the Coromandel Peninsula as a destination, domestic and international tourism study, secondary and primary research with stakeholders, and defining the target market
Hotel financial feasibility and business model – forecasts and projections, demand, room number projections, seasonality trends, occupancy rates, and hotel rates
The hotel concept – hotel management company recommendations, sustainability recommendations, the synergy of a hotel and air transport route development
A dynamic hotel feasibility and business model
This resort hotel would become known as the only true resort hotel in New Zealand.